Nat King Cole sang, “Unforgettable…that’s what you are…” and I don’t know about you, but I wanted to believe that I am truly unforgettable. But, have you asked yourself if you are “unforgettable” to your patients? None of us want to admit the truth, but sometimes we are forgettable. I know that sounds rough…but, research actually shows that for a patient to keep you in their thoughts, they actually need to “hear” from you at least six times per year. That’s every other month…I know that is a daunting task to even think about when you are also trying to run your practice.
There is great news though!… there are a number of ways to really effectivelystay in touch with patients. It’s a fact…frequent communication with your patient will build a personal relationship between your practice and your patients. Keeping the patient well informed makes them feel like they are a part of your practice. It also creates an opportunity for you to earn more money from every patient visit by educating them about existing and new services that you offer.
Here are some ideas for how you can stay in touch with them:
- One way to stay in touch with your patient is by educating them about serious health risks or by announcing new services through a press release.
- You can use a variety of media to market your practice, but each media should be used strategically to create the best results. Some effective tools are your newsletter, vendor brochures, and email communications, but make sure that your messages are personal and are something that you can measure if the tool was effective in delivering your message.
- Don’t underestimate the power of face to face communication as a very viable tool for marketing your practice. Speaking in front of groups at your local fitness center or hospital are options, but whenever a patient steps into your exam room, you have an excellent opportunity to educate them more the services your practice provides.
Most likely, you already have a protocol that addresses what the core needs of every patient are. How many of these core needs are being met and how often do you review these with your patient? Unless you have a system for reviewing these at every patient visit, chances are good that you may be missing a few. Just keep in mind that marketing tools are only good as the frequency and efficiency with which you use them.
With so many disease states and symptoms to choose from, you should never struggle to come up with a topic. Use your creativity and technology to frequently stay in touch with your patients in a meaningful, personal way.